Vice President of Marketing
Jeff West is the VP of Marketing for Patcraft a commercial brand of Shaw Industries Group, Inc. specializing in flooring for performance markets including education, healthcare, retail, government, corporate, and hospitality.
As Vice President of Marketing, Jeff oversees strategic direction and marketing strategy for Patcraft.
Vice President of Creative & Design
As Vice President of Creative & Design at Patcraft, Pamela leads a Creative Team focused on carpet and resilient flooring for Healthcare, Education, Retail, and Corporate market segments.
As a design professional who has been both a specifier and a product designer, she understands that flooring matters and designs products that enhance that enhance the built environment.
Speaking to the day-to-day operations of the group, The Lab offers
solutions tailored around a customer’s specific needs including design,
specializations, budget, maintenance and installation.
Sandra Baldwin – Spec Coordinator; Olivia Conway – Pattern Designer; Lisa LeMasters – Sample Specialist; Sheila Patterson – Senior Technical Design Manager; Raime Mitchell – Interim Sample Coordinator; Tim Kinsey – Custom Development Manager; and Norma Jones – Interim Sample Coordinator