Jeff West

Vice President of Marketing

Jeff West is the VP of Marketing for Patcraft a commercial brand of Shaw Industries Group, Inc. specializing in flooring for performance markets including education, healthcare, retail, government, corporate, and hospitality.

As Vice President of Marketing, Jeff oversees strategic direction and marketing strategy for Patcraft.


Shannon Cochran

Vice President of Design

As VP of Design at Patcraft, Shannon leads a Creative Team focused on carpet and resilient flooring for Healthcare, Education, Retail, and Corporate market segments.

Shannon establishes Patcraft’s creative vision and future direction of product development for all flooring segments in which we participate.

Kieren Corcoran

Director of Performance Markets




Kelly Stewart

Hard Surface Designer



Linnzi Rich

Carpet Designer Associate



Ron Powell

Senior Carpet Designer





Ashley Weaver

Designer for Hard and Soft Surfaces


Julianne DeCarlo




Carlene West






Katie Kirk


Elissa Moore


The Patcraft Lab

Speaking to the day-to-day operations of the group, The Lab offers
solutions tailored around a customer’s specific needs including design,
specializations, budget, maintenance and installation.

Sheila Simpson

Customs Manager

Olivia Conway

Customs Designer

Lakesha Allen

Custom Junior Designer


All Professional Headshots by Kristin Faye Photography