Jeff West

Vice President of Marketing

Jeff West is the VP of Marketing for Patcraft a commercial brand of Shaw Industries Group, Inc. specializing in flooring for performance markets including education, healthcare, retail, government, corporate, and hospitality.

As Vice President of Marketing, Jeff oversees strategic direction and marketing strategy for Patcraft.


Pamela Rainey

Vice President of Creative & Design

As Vice President of Creative & Design at Patcraft, Pamela leads a Creative Team focused on carpet and resilient flooring for Healthcare, Education, Retail, and Corporate market segments.

As a design professional who has been both a specifier and a product designer, she understands that flooring matters and designs products that enhance that enhance the built environment.

Ron Powell

Senior Designer

Ridley Kinsey

Segment Manager

Tara Currier

Communications Manager

The Patcraft Lab

Speaking to the day-to-day operations of the group, The Lab offers
solutions tailored around a customer’s specific needs including design,
specializations, budget, maintenance and installation.

Pictures from left to right:

Sandra Baldwin – Spec Coordinator; Olivia Conway – Pattern Designer; Lisa LeMasters – Sample Specialist; Sheila Patterson – Senior Technical Design Manager; Raime Mitchell – Interim Sample Coordinator; Tim Kinsey – Custom Development Manager; and Norma Jones – Interim Sample Coordinator